Search rankings and SEO are crucial for wedding and portrait photographers. Here are some tips to help you gain visibility with Google and rank higher.
Keep the Metadata Data in Your Images
Matt Cutts is head of Google’s Webspam team and, over the years, has posted a ton of useful Q&A videos. In a recent video, Matt answers a question about image EXIF data. Take a look:
Remember, EXIF and other image metadata can include camera/lens data as well as things like tags and a caption. What does this mean for photographers? Two things. First, when you’re exporting your images from Lightroom or Photoshop, make sure not to strip the metadata from your files. Second, if you don’t already, you may want start tagging and captioning your images as part of your Lightroom workflow (at least for the images you plan to blog or add to your site). This is fairly easy in Lightroom:
Your Google My Business Profile
We’ve long recommended photographers add their business to Google’s local/maps listings. For many searches–especially ones that include a city name–Google includes Maps listings. Google has changed things quite a bit recently so we recommend all photographers take another look.
Google’s Maps listings are now handled by their My Business portal. Here you can sign-in using your existing Google account, create a listing page for your business, or update your existing page. Unfortunately, pages are integrated with Google+ but the system is fairly easy to navigate. At a minimum, I recommend photographers do the following:
- Create your page (if you haven’t already) and verify your business
- Ensure all your contact information is up-to-date
- Make sure to set your category to “Photographer” and add a couple images
- Write a short introductory paragraph–keep it readable and don’t keyword-bomb it
If you don’t have a physical office or studio, you should read this help page for service businesses. You’ll need to set your services areas so you show up for the correct cities/locations. If you want to go the extra mile, ask some recent clients who have GMail accounts for an honest review.
Visit Google’s My Business site now and get started.
Thanks for reading and let us know if you have other questions or ideas for future SEO Tips.